The Big Picture
- Netflix's new reality show, The Trust: A Game of Greed, will premiere on Jan. 10, 2024, and offers a double dose of deception and betrayal with The Traitors releasing just two days later.
- Contestants on The Trust start as winners and must decide whether to share the cash prize or vote each other out to keep more money for themselves.
- The Trust is part of a new wave of high-concept reality shows that aim to set individuals against each other and exploit emotions like suspicion, guilt, and deceit.